From benchmarks to frameworks to rankings, here at Altarok, we provide the practical solutions you need to transform your mission-critical priorities into measurable business results.
Do more than assess your function’s maturity; focus your efforts to close performance gaps in areas that most impact business performance..
Benchmark budget and head count against metrics that matter. Optimize costs to align resource allocation to strategic priorities. Know where to invest in your team.
Leverage diagnostics to gauge how effective specific key activities, processes and people really are, and identify room for improvement.
Measure your digital marketing reach, growth and effectiveness, and benchmark your brand’s digital performance against others in your industry.
Identify best practices and opportunities for channel optimization to inform your strategic roadmap.
Contextualize your brand’s digital health and identify gaps in channel investment.
Review your individual brand performance by overall Digital IQ Score, dimension and subindustry to gain competitive insight to improve your digital maturity.
Break down brand performance by dimension and compare to average performance by Digital IQ class and subindustry to contextualize your brand’s digital health and investments.
Review the top upward and downward data trends affecting your industry and refer to related content to inform your next best action.
Compare your digital footprint against that of key competitors, leading brands and innovators.
Get context-specific, actionable reccomendations on boosting brand performance (e.g., by product category, distribution model, therapeutic area) that enable powerful peer comparisons.
Discover the characteristics of top performers, or Genius Brands, within a channel, subindustry or distribution model brought into focus to gain inspiration and insights to apply to your organization.
Identify key areas to improve your digital maturity and build a roadmap to inform execution plans to hit your goals.
Make better roadmap decisions with a comprehensive view of market-specific capabilities.
Affirm priorities and investments with your team, cross-functional stakeholders and leadership.
Communicate your product roadmap to internal and external stakeholders.